Screen Printing vs. Embroidery: Which Is Right for Your Business?

---

When it comes to custom apparel, one of the first questions customers ask us at Hometown

Apparel is simple: Should I choose screen printing or embroidery? The answer depends on what you’re decorating, how you plan to use it, and the look you want to achieve. Both methods are excellent when used correctly, but each serves a different purpose.

Understanding the differences upfront helps ensure you get apparel that looks great,

lasts, and fits your brand.

What’s the Difference Between Screen Printing and Embroidery?

The biggest difference between screen printing and embroidery comes down to how your logo or design is applied. Screen printing uses ink that is pressed onto the surface of the garment, while embroidery uses thread stitched directly into the fabric, creating a raised, textured logo.

When Screen Printing Is the Best Choice

Screen printing is ideal for t-shirts, hoodies, long sleeves, sports jerseys, and promotional

apparel. It works especially well for bold designs, large graphics, and casual wear. Over time, prints may fade or crack slightly, which some people enjoy for a vintage look.

When Embroidery Is the Better Option

Embroidery is best for hats, polos, jackets, and business-casual apparel. It offers a

professional, polished appearance and is extremely durable, making it ideal for uniforms and

branded workwear.

Which Option Lasts Longer?

Embroidery generally lasts longer because the design is stitched into the garment. Screen

printing is still durable when done correctly, but may show wear over time depending on use

and washing.

Common Mistakes Customers Make

Common mistakes include choosing the decoration method before considering the garment,

using embroidery on thin fabrics, or selecting screen printing for apparel that needs a

professional look. Proper guidance helps avoid these issues.

How We Help Customers Decide

At Hometown Apparel, we consider garment type, logo detail, intended use, and longevity

before making recommendations. Our goal is to ensure every order looks great and performs

well long-term.

Final Thoughts

Screen printing and embroidery both have their place. Choosing the right method ensures

your apparel represents your brand properly. If you’re unsure, our team is always happy to

help guide you through the process.